Representatives from gaming companies have spoken to CasinoBeats about adapting land-based slots for online gaming. They noted the most successful adaptations and expressed their opinion on how much experience in the production of land-based slots is important when creating online games. Below is a translation of part of the discussion.
CasinoBeats: Are there any examples of games that have been successful in the land-based sector and have continued to perform well online?
Robert Leeof Realistic Games: In the UK market, the most successful online adaptation of a land-based classic is probably Rainbow Riches. I was the slot machine manager at Gala Bingo when it was released, and after the game was installed on some of our key sites, it eclipsed everyone else as players fell in love with this cheeky leprechaun.
Other slots that have moved from the gambling halls to online in the recent past are also games that have been around for decades. Lucky Lady's Charm and Book of Ra are two other strong examples, but there are also games without a long land-based career that have brought land-based players into the online world.
In our portfolio, Super Graphics Upside Down, Pentagram, Hot Cross Bunnies and Aussie Adventure are some of the slots that are an evolution of our traditional slot math models that have been successful in the land-based segment.
Rob Procter of Scientific Games: We've had many successful conversions of land-based games to online. Dragon Spin, Legend of the Pharaohs, Jin Ji Bao Xi, Quick Hit Platinum, Raging Rhino, Rainbow Riches and 88 Fortunes are great examples. All of them are showing consistent results with a solid terrestrial audience and an equally strong online fan base.
Jo Purvis, Blueprint Gaming: Deal or No Deal is a brand that truly stands out for its success in both verticals. From the 90s until the beginning of the new millennium, it was installed en masse in the land-based retail market. As a result, more than 30 variants of the game were created. Blueprint has been able to continue the successful promotion of this popular TV show in the online marketplace.
Games such as Eye of Horus and Fishin' Frenzy, which are popular in many parts of Europe, have also effectively translated into online gaming, and are just as attractive online as they are in bookmakers' offices and casinos.
Boro Brumen, Greentube: Some of the most popular games in our online and mobile portfolio are Novomatic land-based slots that have been converted to online slots. Our biggest slots like Book of Ra Deluxe, Lucky Lady's Charm Deluxe and Sizzling Hot Deluxe appeal to both traditional and next generation players, they have stood the test of time, improving in sequels and adapting to both player and technology requirements, such as user experience and game orientation.
Our series Cash Connection Charming Lady and Diamond Link, which are also heavily influenced by land-based gameplay, are very popular online. We also have examples where a game performed very well online and was eventually adapted as a land-based slot, like Apollo God of the Sun.
CasinoBeats: How important is having a land-based experience when developing classic online games?
Jo Purvis of Blueprint Gaming: Without experience in the land-based sector, you cannot truly develop a successful online version. Knowing what it takes to create a mechanical land game is important to understanding how it should be rendered to the online world.
Our core design group has grown and sharpened its teeth on land-based game development and has naturally progressed into the online world as the company itself has expanded and moved forward. Knowing the nuances of how traditional features work and attracting players is the most important aspect of developing such games.
Creating an interaction with limited options, as was the case with traditional ground machines, when there were only flickering lights and a simple dot-matrix text display, combines creativity and a special understanding of how to get the most out of having very little and create extraordinary delight.
Robert Lee of Realistic Games: Personally, I don't think it matters. The land-based experience certainly gives an idea of the trends and preferences of traditional bingo, arcade, casino and fixed-stakes players, but at the same time, most of the innovation comes from the online environment.
Ideas like Megaways, for example, were unparalleled in land-based casinos, and the concept has taken the online world by storm. Understanding both areas definitely puts you in an advantageous position - something that, fortunately, Realistic has in abundance.